ABOUT US

Corporate Identity

“Jonathan Livingston Seagull,” published in 1970 by American author Richard Bach, is a philosophical novel exploring themes of self-discovery and freedom. The story follows Jonathan, a seagull who dreams of more than just scavenging for food, pursuing the mastery of flight and the perfection of his existence.

Throughout human history, we have seen ourselves reflected in birds. Like these small, resilient creatures facing the vastness of nature, humans live out their lives driven by the greatness of love. Flight is not merely movement; it is a symbol of potential. Though birds may sometimes appear still or confined, they eventually soar high into the sky—living on the ground but never settling for its limitations.

Self-Discovery and Freedom

While most seagulls focus only on finding food for survival, Jonathan dreams of faster, more perfect flight and practices tirelessly. He strives to overcome his limitations to find true freedom and completion.

Conformity and Challenge

Jonathan challenges the traditional rules of seagull society, facing criticism and exclusion. However, he continues on his own path and eventually attains a higher level of enlightenment, symbolizing the challenge against societal norms and conformity.

Spiritual Growth and Enlightenment

Beyond mere physical flight, Jonathan achieves mental freedom and spiritual growth. This connects to the process of finding true meaning and goals in life. Eventually, he shares his enlightenment with other seagulls, leading them toward a world of possibility.

Jonathan symbolizes the human ego, and the flight of the seagull represents the challenge to achieve one’s dreams and goals.

Logo Meaning

  • Arrow Symbolizing Rapid Flight

    The sharp arrow shape on the left of the logo represents Jonathan Seagull’s rapid flight, symbolizing the desire to transcend freedom and limitations. As an IT solutions company, Blueworks represents technological progress and rapid problem-solving, breaking through technical barriers to pursue new innovations.

     

  • Blue Gradient and the Sky

    Blue represents the sky and the sea. This evokes the sky where Jonathan Seagull flies freely, symbolizing Blueworks’ vision of infinite possibility and scalability. Technically, blue represents trust, stability, and innovation, reflecting the core values of our solutions.

     

  • The Dot and Overall Balance

    The dot element signifies that just as Jonathan moves toward his destination, Blueworks moves forward with clear goals and vision. The balanced and harmonious design of the logo aligns with the image of flight that is both free and orderly.

     

  • Conclusion

    The Blueworks logo symbolizes an innovative spirit and rapid execution. The sharp arrow shape represents technical progress, while the blue color stands for trust and infinite possibility, naturally connecting the legacy of Jonathan’s dream with our vision as an IT leader.

Meaning of Corporate Mission

  • Freedom and Transcending Limits

    Jonathan Seagull rejects existing norms and flies freely in his own way. He looks at the sky more broadly and constantly expands his abilities. This aligns with Blueworks’ goal of providing new opportunities through innovative IT solutions that are not bound by technical limitations.

     

  • Innovation and Creativity

    Unlike ordinary seagulls, Jonathan finds meaning in flight itself, elevating it to an art form. Blueworks does not stop at simple service delivery; we creatively propose customized solutions that create new value for our customers’ businesses.

     

  • Leadership and Influence

    Jonathan grows into a leader who inspires others to realize their potential. Similarly, Blueworks provides technical leadership in the IT solution field, setting new standards and offering a future-oriented vision for our clients.

     

  • Self-Transcendence and Continuous Development

    Jonathan’s journey is one of constant self-evolution. Blueworks transcends itself by continuously developing better services in a rapidly changing tech environment, focusing on preparing for the future beyond just solving current problems.

     

  • Independence and Differentiation

    Jonathan walks his own path independently. Blueworks pursues a unique approach to provide differentiated value, securing an independent position by offering specialized services that meet unique technical needs.

     

  • Conclusion

    The freedom, innovation, and leadership symbolized by Jonathan Seagull are deeply linked to Blueworks’ corporate spirit. Just as Jonathan constantly challenged himself, Blueworks opens new possibilities for customers through creativity and technical vision as a forward-looking provider.

Main Color

Blue

Navy

C80 / M35 / Y0 / K0

R0 / G133 / B201

#0085C9

C100 / M95 / Y15 / K35

R13 / G26 / B99

#001A63

Sub Color

White

Black

C0 / M0 / Y0 / K0

R255 / G255 / B255

#FFFFFF

C0 / M0 / Y0 / K0

R0 / G0 / B0

#000000